There’s a particular calm to mornings that go right: the kettle sings instead of screeching, the toast lifts at the exact shade of golden, and the first spoonful of honey tastes like you’ve given yourself permission to start gently. Honey isn’t just a sweetener; used well, it’s a small routine that steadies the day.

Our favourite part of beekeeping does not involve the honey shed at all. It happens under a pop-up awning on a Saturday morning when the air smells like coffee and cut herbs and the first curious passer-by slows at the sight of jars catching the light. Markets are where Beelicious stops being a label and becomes a conversation, and those conversations are the reason we keep showing up even on the hottest Queensland days.